On November 8 at 18.00h, more than 150 registered participants connected to the webinar, FIFA CLUB WORLD CUP 2025: NEW FORMAT AND GLOBAL IMPACT, organized by ITTI Sports Institute, in which Alex Isern, co-founder of the ISL Agency and director of the Executive Program in International Expansion of Sports Properties; Bruno Diaz de Quijano, commercial and sponsorship director of ISL and Lourenço Cardoso, director of the international business area of SL Benfica, participated as speakers.
The 150 participants of more than 20 nationalities were able to listen to and discuss the most relevant aspects of the new format of the FIFA Club World Cup 2025. Topics such as the expansion of the tournament to 32 teams, the new format, the marketing and commercial opportunities for FIFA and the participating clubs, television audience forecasts, etc…
Controversial aspects were also discussed, such as the involvement of this competition in the calendars of national and national team competitions.
Attendees had many questions in reference to the webinar, such as “What will be the impact of the teams’ preseason schedule considering that the competitions will be played in June and July?” “Are there opportunities for the African-American and minority communities living in populations in the USA?”, among other questions.
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