On January 22, the Executive Program in International Expansion for Sports Properties officially kicked off. This innovative program was developed by ITTI Sports Institute in collaboration with ISL Agency.
This exclusive three-month course aims to train leaders in the sports industry on the international expansion of sports properties, preparing participants to tackle the challenges of an increasingly globalized market.
During the first session, Alex Isern, founder of ISL Agency and program director, welcomed the 20 enrolled students, who bring a rich diversity of nationalities and professional backgrounds within the sports sector. In his opening presentation, titled «Sports as a Global Industry,» Alex introduced the program’s objectives, course structure, faculty, and the high expectations for this edition.
The cohort is composed of distinguished professionals from the sports industry, who contribute their expertise and insights to enrich collective learning. Among the most notable participants are:
- Shirley Chen, Associate Director of Relations at Manchester United.
- Tata Burduli, Brand Director of the Georgian Football Federation.
- Mihir Kherud, Head of AIFF Players’ Status and Registration Department, Senior Legal Manager.
- Vasco Leal Cardoso, International Lawyer at Legal Touch.
- Gogi Tolordava and Giorgi Gabunia, Co-owners, Co-founders, and Directors of Abaula.
- Nacho De Montemayor, Head of Data Science at Future Falcons – Saudi Arabian Football Federation (SAFF).
- Jenny Perdomo, Vice President of Bogotá Football Club.
- Paulo Bracks, Chief Sports Officer (CSO) at Clube Atlético Mineiro.
- Manal Rmeity, Legal Director at the Qatar Stars League.
- Mobin Mohammadzadeh, Public Relations Manager at the Iranian Esports Association.
This program represents not only a unique educational experience but also a platform to build international networks and foster collaboration among professionals who share a common vision: driving the sports industry to the next level in the global context.
Additionally, the program includes an in-person experience in Miami, combining academic training with recreational activities and professional visits. Participants will attend keynote sessions and exclusive meetings with industry leaders such as Fernando Catalán (You First Sports), a visit to the Miami Heat’s stadium, and a masterclass on the Miami Dolphins, led by Senior Director Marc Weinroth and Marketing Director Jillian Falduto, among other notable activities.
In summary, this unique and exclusive program enables students to grow professionally, expand their networks, and acquire essential tools in a sector that increasingly demands global skills.
