Master in International Sports Management
START: JANUARY 2026
2026 COURSE APPLICATIONS OPEN
Duration
5 months
Methodology
Theoretical and practical classes from January to June
Format
Streaming
Certification
ITTI Sports Institute Certification
Language
English
Internships
Guaranteed for the top 5 students of the program
Master in International Sports Management
Program Description
The Master in International Sports Management at ITTI Sports Institute offers comprehensive and practical training for those seeking to build a career in the dynamic and competitive field of international sports management.
Throughout 9 thematic units, students will engage in applied learning through real-world case studies, with classes taught by active professionals from leading organizations such as football clubs, federations, marketing agencies, international competitions, and technology companies in the sector.
The program covers fundamental areas such as sports marketing, international event organization, financial and tax management, as well as key topics like global sports regulation, the European and U.S. governance models, sustainability in sports, and the impact of emerging trends such as esports and data intelligence.
In addition, the program focuses on developing professional skills like networking, public speaking, digital media communication, and leadership in multicultural environments—preparing students to work across different areas of the industry.
The master includes theoretical and practical classes from January to June, delivered via streaming, and offers guaranteed internships for the top 5 students in the program.
What will you find in the Master in International Sports Management?
A global perspective on sport as an industry
You will understand how the sports ecosystem works from a business, institutional, and cultural perspective, exploring the dynamics that drive clubs, federations, leagues, agencies, and brands at an international level.
Marketing, sponsorship, and communication in action
You will learn to design sports marketing strategies, activate sponsorships, manage events, and communicate effectively through both traditional and digital media—leveraging the power of brands and the connection with fans.
Finance applied to sport
You will master the economic fundamentals of the industry: financial planning, financial fair play, asset management, taxation, and revenue streams in clubs and sports organizations.
Trends, innovation, and new audiences
You will be trained in the most current topics: sustainability, fan engagement, esports, digital transformation, data management, and new ways of consuming and managing sport.
Internationally recognized certification
You will receive an official certification from ITTI Sports Institute, endorsing your training at a global level and opening doors to career opportunities in various areas of professional sports.
Active professionals as lecturers
You will learn directly from experts working in clubs, federations, agencies, and international organizations. You’ll gain first-hand insight into how real decisions are made in the industry.
Who is this programme for?
🎓 Graduates and professionals from various fields:
- Business Administration and Management
- Marketing, Communication, or Economics
- Law, International Relations, or Social Sciences
- Physical Education, Physical Activity, and Sports
⚽ Sports professionals:
- Footballers, coaches, agents, fitness trainers, or sports directors looking to expand their skills in sports management and administration.
- Footballers, coaches, agents, fitness trainers, or sports directors looking to expand their skills in sports management and administration.
🌍 International profiles:
- Professionals from around the world seeking an updated, practical, and global perspective on how the sports industry operates at an international level.
Content of the Master
What will you learn in this Master?
You will develop the key skills needed to successfully lead in the sports sector, combining strategic vision, analytical thinking, and management capabilities.
Throughout the program, you will learn to:
- Lead sports teams and projects effectively.
- Design and implement organizational and commercial strategies.
- Make informed decisions in complex contexts.
- Manage budgets and resources efficiently.
- Plan marketing and sponsorship campaigns to enhance visibility and engagement.
- Understand the legal, ethical, and political framework of sport.
- Analyze data and apply technological innovation to improve performance and fan experience.
- Interpret the social, cultural, and economic factors impacting the industry.
This training will provide you with a solid foundation to stand out in various areas of international sports management.
Modalities
The master’s degree is structured in 4 months of lectures, which you can take online, via live broadcasts or in person at the Montjuic Stadium where a Sports hub is being created. These classes are completely practical and have the participation of professionals from the sector instead of conventional teachers.
Once this first stage has been completed, students will have the opportunity to:
- Carry out professional internships.
- Choose one of the two specialisations available:
- Executive Programme in Esports Management with Barça Innovation Hub + Face-to-face esports week in Barcelona.
- Executive Program in International Expansion for Sports Properties powered by ISL Agency + one sports week in Miami.
Professional opportunities
Once you finish the master’s degree, you will be able to work in:
Management of sports organizations
Law firms
You will be able to focus your career on advising sports professionals, as well as institutions such as clubs, associations, federations or leagues.
Sports agents
You will have the necessary knowledge to represent professional athletes in the negotiation of their contracts, sponsorships and other activities.
Sports consultancy
Sports equipment industry
Sports centers
Training and education
Management of sports service companies
Organization of sports events
Scholarships available
Method of payment:
- 10% discount for full payment
- 5% discount for payment in two installments
- 0% payment in up to 4 interest-free installments
Who will be teaching you?
María Carboneras
Francisco Lampreia
VP International @ WME Sports (Endeavor Company)
Madleen Roschi
Senior Sustainability Manager – FIFA
Panagiotis Aroniadis
Armelle Canet
Michael Higham
Aldo Liceti
Finance Manager Global Football Partnerships NIKE
Alexandra Gómez Bruinewoud
Euan Warren
Pierre Ketterer
Armando Nuno Leitao
Alex Francois
Director, Football Business Strategy at NFL
Alejandra Salmerón
Ramune Bistrickaite
Álvaro Gomez de la Vega
Partner at Jofre Sports Law
Kelly Skeggs
COO & General Counsel at Onmisports Ltd
Marta Utor
General Counsel Advisor at EuroLeague Basketball
Jaime Cambreleng
Massimo Cosentino
Thibault Dochy
Max Dalmau
Pere Gallego
Partner at You First Sports
Rhiannon Martin
Santi Moliner
Business Director at You First Sports
Matteo Lombardi
Business Intelligence & Operations at Venezia FC
Juli Ferré Nadal
Marc Saurina
Head of Global Commercial Partners at Dorna
Bas Schnater
Irene Altozano Sabio
Business Development Manager, Sport at WPP
Gonzalo de Melo
Head of Partnerships at Post United
Àngel Rocamora
Director of Finance and Administration at FC Barcelona
Ane Goikoexea
Finance Department at Girona FC
Eduardo Montejo
Partner. Tax Area at SENN, FERRERO ASOCIADOS SPORTS & ENTERTAINMENT
Xavier Vilaseca
CEO - Founder at Footnet Business & Capital Services
Maheta Molango
Floortje Lopes
Brand strategist, Founder at Tree Full of Scones Brand Creation
Dragan Kosanovic
Chief Commercial Officer at MatchWornShirt & Founder at Immortalised B.V.
Ramón Amich
Cluster Leader - Southern Europe & Latam at Nielsen Sports
Benoit Pasquier
Partner at Charles Russell Speechlys
Mar Güell Blasi
Sustainable Business Director at Kreab Spain
Carlos Casado
Efraim Barak
International Sport Lawyer, CAS Arbitrator, Professor of Sport Law
Pedro Iriondo
Jesus Ortega
Giorgi Gabunia
Marc Cavaliero
Yago Vazquez
Miguel María Garcia Caba
Sports Lawyer
Andrés Tortarola
Kieran Maguire
COMPLETE THIS FORM AND RECEIVE THE BROCHURE IN YOUR EMAIL
Testimonials
Master's Faculty
Britt Vonk
Daniel Pinto
Daniel Pinto
Jaime Cambreleng
Jaime Cambreleng
Patrick Kern
Patrick Kern
Frequently Asked Questions
Where will the conferences take place?
Classes are delivered 100% live via streaming.
What trips are included in the program?
The program includes two optional in-person weeks:
- January 2026 – Miami (USA)
- July 2026 – Barcelona (Spain)
In both cases, students are responsible for their own flights and accommodation, while ITTI covers all academic activities, visits, and masterclasses scheduled during those weeks.
Could you please send me details about the selection process?
Yes, of course. Just write to us and we will send you all the detailed information about the steps to apply for the program.
What should I know about the professional internships?
Internships are guaranteed exclusively for the top 5 students of the program. Selection will be based on academic performance, class participation, and the student’s professional profile.
Those selected will be introduced to clubs, federations, agencies, and partner organizations to be considered for internship interviews with leading entities in the sports industry.
What qualification will I receive upon completing the master’s program?
Upon successfully completing the program, you will receive the Master in International Sports Management diploma. This is a private qualification, which does not diminish its value or recognition in the sports sector, where the prestige of the faculty and the strength of the professional network are key factors.
This master’s degree is not an official (university) qualification, as it is developed by highly specialized private institutions with the primary goal of facilitating professional integration and access to high-level internships—something that can only be achieved through programs focused on the realities of the industry and led by active professionals.
