MASTER IN
INTERNATIONAL SPORTS
MANAGEMENT

This is a graduate-level program that aims to provide students with the knowledge and skills needed to succeed in the dynamic and competitive world of sports management.

Designed together with some of the biggest names in the sports industry, the program focuses on the business aspects of sports, including finance, marketing, and management, as well as the latest trends and innovations in the industry. Students learn about the various stakeholders involved in sports organizations, including players, coaches, agents, sponsors, and fans, and how to effectively communicate and work with these groups to achieve organizational goals.


One of the main objectives of this course is to develop students’ leadership skills and provide them with the tools to become effective managers in the sports industry. This includes learning how to create and implement strategies, make decisions, delegate tasks, manage budgets and resources, create and execute marketing campaigns.

Additionally, students will also study sports law, ethics, and policy, as well as the social, cultural, and political factors that shape the sports industry. This broad range of coursework helps students understand the complex and multifaceted nature of sports management and prepares them to succeed in a variety of roles within the industry. The course will also expose students to the latest technological innovations in the industry and teach them how to use these tools to improve efficiency and effectiveness. This includes learning about data analytics, sports science, and digital marketing, as well as how to use these technologies to enhance the fan experience and drive revenue.

The Master’s in Sports Management and Innovation includes experiential learning opportunities, such as internships, capstone projects, and case studies, which allow students to apply their knowledge and skills in real-world settings and gain valuable hands-on experience. These opportunities will help students network with top professionals in the industry and establish connections that can lead to future employment opportunities.

The students of this course will be equipped with the knowledge, skills, and experience needed to succeed as leaders and managers in the sports industry, and stay ahead of the curve in an ever-evolving and competitive field.